New Cotton-Based Erosion Control Product Honored by Better Roads Magazine

Tuesday January 22, 2008
Cary, NC

Evansville, Ind. HydraCX2® Cotton Fiber Reinforced Matrix, the first product from North American Green’s new HydraMatriCx® series of hydraulically applied erosion control products, has been recognized by Better Roads as one of the 50 Top Rollouts for 2007.

“Cotton by nature is porous, absorbent and biodegradable – an excellent trio for controlling erosion and establishing seed,” says Tim Lancaster, president of North American Green, a leading manufacturer and marketer of erosion control products. “We’ve taken a cotton-ginning byproduct and turned it into a value-add product for helping prevent soil erosion.”

HydraCX2® Fiber Reinforced Matrix is well suited for controlling erosion and revegetating steep roadside slopes. Since its introduction in mid-2007, it has already gained acceptance by numerous Departments of Transportation nationwide. The cotton hydromulch product is manufactured exclusively for North American Green by Centre, Ala.-based Mulch & Seed Innovations, LLC.

Developed in cooperation with the USDA and Cotton Incorporated, HydraCX2 Cotton Fiber Reinforced Matrix is proven to help establish seed and grow grass fast. Research was conducted by the Department of Agronomy at Auburn University, Ala., and the USDA Agricultural Research Station, Lubbock, Texas. In addition to being 100-percent natural and nontoxic, it adds key nutrients to the soil and requires less water during application. With one-step application and instant agitation, HydraCX2 Cotton Fiber Reinforced Matrix saves time and money.

The 50 Top Rollouts for 2007 were selected from more than 500 new product introductions and published in the December 2007 issue of Better Roads. Every year, the editors of Better Roads review all product introductions from the past year to identify the top 50 products with the greatest significance to highway and bridge professionals.

ABOUT NORTH AMERICAN GREEN: North American Green is a leading erosion solutions provider with a worldwide network of qualified distributors. North American Green offers a full line of soil protection solutions for a wide variety of commercial and residential applications; from their new HydraMatriCx line of cotton fiber hydraulic erosion control products, short-term degradable erosion control blankets to permanent turf reinforcement mats. North American Green’s Erosion Solutions specialists are trained to provide site-specific project design and product specification assistance using North American Green’s Erosion Control Materials Design Software (ECMDS®); and offers the most comprehensive guarantee in the industry, the Ultimate Assurance Guarantee. For more iinformation, visit

ABOUT COTTON INCORPORATED: Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton. For more information, visit


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