A publication designed to inform you and your industry contacts of key issues and current market news within the cotton supply chain. The foundation of every Insights issue is the exclusive analysis of global data collected from a range of ongoing Cotton Incorporated research, supplemented with secondary data from credible industry and government sources.

▸ Consumer Perspectives on Green Apparel

Supply Chain Insights Archives

▸ Courting the Mexican Apparel Consumer

▸ Chinese Cotton Policy: Decisions and Effects

▸ Gearing Up For The Holidays

▸ Athletic Apparel: A Robust Market

▸ Global Lifestyle Monitor: India

▸ Global Lifestyle Monitor: Thailand

▸ Global Lifestyle Monitor: Japan

▸ Global Lifestyle Monitor: Brazil

▸ Global Lifestyle Monitor: Colombia

▸ China In Focus: A Burgeoning Apparel Market

▸ Delivering on Denim

▸ Global Lifestyle Monitor: United Kingdom

▸ Global Lifestyle Monitor: Turkey

▸ Global Lifestyle Monitor: Italy

▸ Global Lifestyle Monitor: Germany

▸ The Sustainable Shopper

▸ Quality Conundrum

▸ Understanding the Online Shopper

▸ Rising Prices: Will Consumers Pay?

▸ Retail Feels the Fashionista Influence

▸ China: Center of the Cotton Market

▸ Framing the Cotton Pricing Discussion

▸ Shades of the Green Consumer

▸ Underwear: Building on the Basics

▸ Sustainable Dyeing Solutions

Environmental activism among consumers has progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than two out of three consumers (70%) agree that they are happy to be environmentally-friendly as long as it saves them money. Financial incentives can also play a significant role in shoppers’ decisions to purchase apparel. More than 8 out of 10 consumers (86%) say that knowing clothing features and care factors could ultimately save them money is very influential in their decisions to purchase.

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