A publication designed to inform you and your industry contacts of key issues and current market news within the cotton supply chain. The foundation of every Insights issue is the exclusive analysis of global data collected from a range of ongoing Cotton Incorporated research, supplemented with secondary data from credible industry and government sources.
Environmental activism among consumers has progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than two out of three consumers (70%) agree that they are happy to be environmentally-friendly as long as it saves them money. Financial incentives can also play a significant role in shoppers’ decisions to purchase apparel. More than 8 out of 10 consumers (86%) say that knowing clothing features and care factors could ultimately save them money is very influential in their decisions to purchase.