2010

Cotton Incorporated celebrates the past and looks to the future for its 40th Anniversary. The campaign, called "Forty Years of Progress," marks the myriad accomplishments the company has achieved in its history, and paves the way for cotton to remain top-of-mind with the consumer, and a dominant fiber in the 21st century.

The Fabric of Our Lives® advertising campaign launches with two new artists: international pop star Leona Lewis and Grammy-winning artist Colbie Caillat, each of whom gives a new twist to the celebrated song.

2011

Cotton Incorporated, the National Cotton Council and Cotton Council International complete Cotton's Life Cycle Inventory and Life Cycle Assessment of Cotton Fiber and Fabric in an effort to set benchmarks and bring transparency to the cotton industry.

The sixth commercial in The Fabric of Our Lives® campaign launches in May, featuring actress and fashion icon Kate Bosworth. The dreamy and ethereal spot highlights cotton's “fashionability” as Kate appears wearing high-end cotton clothing on a movie set, shopping for jewelry, and in her own inspiration room.

Cotton Incorporated hosts the first-ever Cotton's 24 Hour Runway Show in Miami, featuring 1,440 stylish and fashionable cotton looks (one per minute for 24 continuous hours). The event showcases cotton's style and versatility, drives new and fresh conversation in the social sphere and rallies the retail community to become involved. The show is a great success, garnering impressions of more than 100 million.

With offices now in Cary, New York, Mexico City, Shanghai, Hong Kong, and Osaka, Cotton Incorporated is well poised to meet the needs of the world's growing textile industry.

 

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