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Cotton Incorporated Press Release

488 Madison Avenue • New York, New York 10022-5702
Telephone (212) 413-8300 • Fax (212)413-8377 • http://www.CottonInc.com

Cotton Incorporated Merges Trends With Techniques At Premiere Vision

New York, NY - Cotton Incorporated, the research and marketing company for U.S. cotton growers and importers, will be previewing a range of interconnected trends, technologies and techniques at the Premiere Vision trade fair, February 10 through 12 at Paris Nord, Villepont. The company’s color and surface directions for fall/winter 2011 will be augmented by examples from the Cotton Incorporated FABRICAST collection, which demonstrate how to achieve the trends in cotton. In addition, technical experts will be available to explain a range of Cotton Incorporated finishes for the fashion and athletic apparel segments. More information can be obtained at the Cotton Incorporated/Cotton Council International stand, Hall 5, A20 – B19.

“Cotton Incorporated has a reputation of providing the textile apparel sector with useful resources,” says Linda DeFranco, Director, Product Trend Analysis. “At the February Premiere Vision show, we are taking an integrated approach to enhance the level of service we provide to the industry.”

The Cotton Incorporated trend forecast for the fall and winter 2010/2011 season will present a range of color palette and surface trends, many of which will be illustrated by examples from the company’s FABRICAST collection of cotton fabrications. “The goal is to marry the trends with the techniques,” says DeFranco.

A trend direction called “Remedy,” for example, cites the alignment of science and emotions to artistic effect as an emerging trend. Examples of deflected and compact weaves in knitwear from the FABRICAST collection provide a tactile example of the direction and include manufacturing specifications for creating the fabrication.

A remedy for manufacturers and brands looking for added advantage in their cotton offerings can be found in Cotton Incorporated technologies that provide breathable water repellency to denim, cotton and fleece. For attendees from the athletic apparel sector, the technical experts at the Cotton Incorporated stand also have a range of moisture management technologies that unite the performance needs with the global consumer preference for cotton apparel. 

Cotton Incorporated returns to Première Vision with three formal presentations of the fall and winter 2010/2011 trends:

Tuesday, February 10 at 14:00;
Wednesday, February 11 at 10:00 and 14:00; and
Thursday, February 12 at 14:00.

Presentations to be presented at Hall 5, A20 – B19.

Cotton Incorporated Product Trend Analysts and technical experts will also be available for individual consultations at the Cotton Incorporated/Cotton Council International stand.

About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

About Cotton Council International
Washington, DC-based Cotton Council International, the National Cotton Council’s export promotions arm, works to increase U.S. exports of cotton, cottonseed and U.S.-manufactured products.