Cotton Incorporated Press Release
488 Madison Avenue • New York, New York 10022-5702
Telephone (212) 413-8300 • Fax (212)413-8377 • http://www.CottonInc.com
G by GUESS TEAMS WITH
COTTON. FROM BLUE TO GREEN.™
Change the World One Pair of Jeans at a Time
Release Date: Wednesday, October 31, 2007
New York, NY - Cotton Incorporated’s Cotton. From Blue to Green.™ denim recycling program joins forces with G by GUESS to develop a nationwide denim drive to aid hurricane-affected families. The “denim drive” is a call to action to donate old denim and give it “new life” by converting it into UltraTouch natural cotton fiber insulation. G by GUESS will have denim drop-off locations in all 33 stores nationwide from November 2nd through November 19th. Once the denim is collected and converted into natural cotton fiber insulation, it will be contributed to help aid in the rebuilding of houses in the Gulf Coast region. G by GUESS will provide an incentive to help meet the goal of 5000 pieces of donated denim; a 20% retail discount will be given to all customers contributing a piece of old denim at any of the store locations. The discount can be used towards the purchase of new jeans. “Cotton Incorporated is excited to form a partnership with G by GUESS to promote the Cotton. From Blue to Green. denim drive,” states Paula G. Rosario, Vice President, Consumer Marketing - Strategic Alliances, Cotton Incorporated. “Last year Cotton Incorporated was able to assist Habitat for Humanity of Greater Baton Rouge with building over 70 houses in the local area. Through this nationwide campaign with G by GUESS, we hope to provide enough insulation to be used in building homes throughout the entire Gulf Coast region.” “Giving back is a central part of the way we do business,” says Darin Skinner, Vice President of Factory, G by Guess and Operations for USA and Canada. “Programs such as Cotton. From Blue to Green. illustrate the G by GUESS brand’s true DNA as being more than just about fashion. It symbolizes our commitment to the people and groups we interact with.” Allan Company (www.allancompany) will bale the denim. JBM Fibers (www.jbmfibers.com) will process the denim to its original state, cotton. Bonded Logic, Inc. (www.bondedlogic.com), a leader in natural fiber insulation, will convert the denim into UltraTouchTM Natural Cotton Fiber Insulation. About G by GUESS Established in 2007, G by GUESS is a new retail concept targeting young adults. G by GUESS carries apparel, accessories and footwear, using a retro California and Old Hollywood inspiration to design unique, casual collection. G by GUESS currently operates thirty-three stores in the United States. For additional information, online shopping and updates, visit www.gbyguess.com. About Cotton Incorporated Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton. For more information visit www.accesscotton.com.
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