Cotton Incorporated Press Release
488 Madison Avenue • New York, New York 10022-5702
Telephone (212) 413-8300 • Fax (212)413-8377 • http://www.CottonInc.com
Cotton’s Dirty Laundry Tour™
Participate in Cotton. From Blue to Green.™, Denim Drive to Aide in Hurricane Relief
Release Date: Friday, September 21, 2007
New York, NY - In September, Cotton Incorporated will kick off the third annual Cotton’s Dirty Laundry Tour™. This college campus tour is an exciting, interactive mobile marketing event for college students that fuses the social aspects of music, games, style and fashion with the many benefits of cotton. The tour is designed to engage this particular group as they begin to experience life away from their parents and all the freedom and responsibility that it entails. Cotton’s Dirty Laundry Tour will travel to 11 college campuses across the country to hold 14 events, over a period of seven weeks, to heighten awareness and exposure of cotton among college students. Activities focus around what’s relevant to this demographic group – from music and sports to great fall fashions and the ease of laundry care. Building on the success of the last few years, Cotton’s Dirty Laundry Tour will once again hit the road with the Cotton. From Blue to Green.™, denim drive. The “denim drive” is a call to action to donate old denim and give it “new life” by converting it into natural fiber insulation. Once the denim is collected, Allan Company (www.allancompany), will bale the denim, JBM Fibers (www.jbmfibers.com) will process the denim to its original state, cotton, and then Bonded Logic, Inc. (www.bondedlogic.com), a leader in natural fiber insulation, will convert the denim into UltraTouch Natural Cotton Fiber Insulation. The Cotton. From Blue to Green. denim drive is an important part of this year's Cotton's Dirty Laundry Tour. Each Cotton's Dirty Laundry Tour event school is participating in the Cotton. From Blue to Green. program and will assist in helping to rebuild hurricane ravaged homes in Louisiana. This element of the tour provides a pro-social connection for college students to interact with cotton, generate awareness about its sustainability and ability to be reused, and create a philanthropic aspect to the tour. In 2006, the Cotton. From Blue to Green.™ denim drive traveled to 14 colleges throughout the nation and collected an astounding 14,566 pieces of denim, doubling the original goal. The donated denim was converted to Ultra Touch™ natural fiber insulation and helped in the building of over 70 houses throughout the Gulf Coast region. “College age consumers are testing and redefining their likes and dislikes, loyalties and values,” states Paula Rosario, vice president, Consumer Marketing - Strategic Alliances, Cotton Incorporated. “This year, through the Cotton. From Blue To Green denim drive, Cotton Incorporated was honored to work with Habitat for Humanity of Greater Baton Rouge to help in the rebuilding of homes for hurricane-affected families and to show how students can make a difference and give back to a community in need." The program will be promoted via multiple channels including www.accesscotton.com, the official Cotton’s Dirty Laundry Tour site. Cotton’s Dirty Laundry Tour dates, games, sweepstakes, cotton care information, style tips and more can be found on AccessCotton.com. Jack Morton Worldwide, the leading experiential marketing agency that has worked with Cotton Incorporated on the last two years’ successful Cotton’s Dirty Laundry Tours, was again contracted to handle the tour and help Cotton Incorporated expand the experience, its footprint and reach. Jack Morton integrates live events, branded environments and interactive experiences to engage and inspire target audiences including consumers, employees, business partners and customers. More information regarding Jack Morton Worldwide is available at www.jackmorton.com. Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton. Cotton’s Dirty Laundry Tour Monday, September 17th & Tuesday, September 18th
University of Pittsburgh
Pittsburgh, PA Monday, September 24
Western Kentucky University
Bowling Green, KY Thursday, September 27
Ohio State University
Columbus, OH Tuesday, October 2nd & Wednesday, October 3rd
Iowa State University
Ames, IA Monday, October 8
Utah State University
Logan, UT Friday, October 12
California State University – Fresno
Fresno, CA Wednesday, October 17
Wichita State University
Wichita, KS Tuesday, October 23
Texas Tech University
Lubbock, TX Monday, October 29
Auburn University
Auburn, AL Thursday, November 1
Mississippi State University
Mississippi State, MS Monday, November 5th & Tuesday, November 6th
Georgia Southern University
Statesboro, GA
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