Cotton Incorporated Press Release
488 Madison Avenue • New York, New York 10022-5702
Telephone (212) 413-8300 • Fax (212)413-8377 • http://www.CottonInc.com
SUMMER OF THE SHIRT
THE SEASON’S MUST-HAVE SHIRTS ARE FAR FROM BASIC
Release Date: Friday, May 04, 2007
New York, NY - Gone are the days of shapeless oxford shirts with starched collars and pastel color palettes. Shirting today has reached new levels of sophistication with expert tailoring and couture-like details that were once reserved for those only in the “made-to-measure” club. Both men and women have an extensive variety of shirting to choose from as the temperatures rise and sweaters stored. Women have a plethora of blouses to select from including Swiss dot retro styles and voile tunics. Men can opt for basic cotton oxfords in slim fits and epaulet adorned shirts in a rainbow of colors and prints. As Cotton Incorporated trend analyst, Linda DeFranco states, “Cotton shirting is essential to every wardrobe in the warmer months. It’s a way to add formality and structure to an otherwise casual fashion season. Additionally, this season, shirting silhouettes and embellishments are transforming basic shirts into statement pieces.” Spring Shirting Trends for Women: - Retro-style puffed sleeves
- Sheer cotton voile fabrications
- Rosette detailing and appliqué
Spring Shirting Trends for Men: - Slim-fitting silhouettes
- Military and cargo styling
- Plaid and workwear inspired fabrications
Suggested examples: Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
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