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Cotton Incorporated Press Release

488 Madison Avenue • New York, New York 10022-5702
Telephone (212) 413-8300 • Fax (212)413-8377 • http://www.CottonInc.com

Cotton’s Dirty Laundry Tour™
Participate in Cotton. From Blue to Green™, Denim Drive to Aide in Katrina Relief

New York, NY - New York, NY – In September, Cotton Incorporated will kick off the second annual Cotton’s Dirty Laundry Tour™. This college campus tour is an exciting, interactive mobile marketing event for college students that fuses the social aspects of music, games, style and fashion with the many benefits of cotton. The tour is designed to engage this particular group as they begin to experience life away from their parents and all the freedom and responsibility that it entails.

Cotton’s Dirty Laundry Tour will travel to 14 college campuses across the country, over a period of eight weeks, to heighten awareness and exposure of cotton among college students. Activities focus around what’s relevant to this demographic group – from music and sports to great fall fashions and the ease of laundry care.

Building on the success of 2005, this year, Cotton’s Dirty Laundry Tour will hit the road with the Cotton. From Blue to Green ™, denim drive. The “denim drive” is a call to action to donate old denim and give it “new life” by converting it into natural fiber insulation.

Once the denim is collected, Bonded Logic, Inc.(www.bondedlogic.com), a leader in natural fiber insulation, will convert the denim into UltraTouch Natural Cotton Fiber Insulation.

Cotton. From Blue to Green is an important part of this year's Cotton's Dirty Laundry Tour. Each Cotton's Dirty Laundry Tour event school is participating in the Cotton. From Blue to Green denim drop program and will assist in helping to rebuild a school in Louisiana in the wake of Hurricane Katrina. This element of the tour provides a pro-social connection for college students to interact with cotton, generate awareness about its sustainability and ability to be reused, and create a philanthropic aspect to the tour. The UltraTouch donation will be facilitated by Advance Baton Rouge, a non-profit organization established to promote systematic changes in public education that are designed to increase the academic achievement of all students.

As an added incentive for students donating to the denim drop, the Buckle will be providing coupons good for $5 off the purchase of a pair of jeans for every piece of denim donated. The Buckle is also contributing the prizes for Cotton’s Dirty Laundry Tour Shopping Sweepstakes. The Buckle, Inc. (NYSE: BKE) is a leading specialty retailer of branded casual apparel, footwear and accessories for fashion-minded young men and women. The Company currently operates over 340 stores in 38 states, under the names Buckle and The Buckle. For more information please go to buckle.com .

The current college generation, known as “millennials,” represents a new, economically powerful demographic that will shape shopping generations for years to come. They are unique, self-aware, technologically- savvy and have a spending power of approximately $172 billion annually. “College age consumers are testing and redefining their likes and dislikes, loyalties and values,” states Paula Rosario, vice president, Consumer Marketing - Strategic Alliances, Cotton Incorporated. “This year, we have added a call-to-action to the tour with Cotton. From Blue to Green, engaging these students in a worthwhile cause by giving back to the devastated school system of Louisiana.”

The program will be promoted via multiple channels including www.accesscotton.com, the official Cotton’s Dirty Laundry Tour site. Cotton’s Dirty Laundry Tour dates, free music downloads, games, sweepstakes, cotton care information, style tips and more for college students.

Jack Morton Worldwide, which produced last year’s successful Cotton’s Dirty Laundry Tour, was again contracted to handle the tour and help Cotton Incorporated expand the experience, its footprint and reach. A leading experiential marketing agency, Jack Morton integrates live events, branded environments and interactive experiences to engage and inspire target audiences including consumers, employees, business partners and customers. More information regarding Jack Morton Worldwide is available at www.jackmorton.com.

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.