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| WHY THE SEAL OF COTTON? For over 30 years, the Seal of Cotton
trademark has provided immediate identification of the #1 fiber of choice. |
| WHERE DOES THE SEAL OF COTTON APPEAR? It appears on millions of
products, including apparel for men, women and children; home furnishings
such as sheets and towels; and consumer products used everyday like cotton
balls, wipes and swabs. The Seal of Cotton can be seen by millions in print,
on TV and across the Internet. |
| HOW DOES THE SEAL OF COTTON HELP CONSUMERS? The Seal of Cotton not only makes shopping easier, it’s also a reassuring
reminder of all that’s wonderful about nature’s most versatile fiber. Consumers
have come to depend on cotton for many practical reasons like comfort,
durability and breathability. But cotton is also environmentally-friendly; it’s a
sustainable and renewable resource – plus, it’s biodegradable. |
| WHAT CAN THE SEAL OF COTTON DO FOR THE MANUFACTURER
AND THE RETAILER? As one of the most powerful consumer influencers,
the Seal of Cotton has proved to be a highly effective sales builder. Research
shows that consumers opt for products which feature the Seal of Cotton. |
| ARE U.S. MADE PRODUCTS THE ONLY PRODUCTS ELIGIBLE FOR THE
SEAL OF COTTON? No, the Seal of Cotton may be licensed on both
domestically produced and imported products that have been approved by
Cotton Incorporated. |
| WHAT IS UPLAND COTTON? Upland means all cultivated cotton varieties
of the species Gossypium hirsutum, which represents approximately 95% of
what is currently grown worldwide. Egyptian and Pima and other long staple
varieties are a distinctly different species than upland cotton. |
| ARE THERE GEOGRAPHICAL RESTRICTIONS FOR USE OF THE SEAL
OF COTTON? No, the Seal of Cotton is available for licensing on a worldwide
basis. |
| SO, HOW DO I GET STARTED? First, contact your Cotton Incorporated
representative or Cotton Incorporated’s Consumer Marketing Headquarters to
request an application package. Licensing is granted to qualifying products
on a royalty-free basis. |
| HOW CAN I BEST TAKE ADVANTAGE OF THE SEAL OF COTTON? We
invite you to make it a substantial element within your overall graphic design
and encourage its use on promotional material such as hangtags, signs and
brochures. The Seal of Cotton is a powerful symbol of quality. In order to
ensure the integrity of the Seal of Cotton and avoid printing errors, the design
must first be submitted to and approved by Cotton Incorporated prior to
production. After dedicating decades to building trust in the Seal of Cotton,
it is your responsibility as a licensee to protect its design integrity and adhere
to the graphic standards we have established. |
