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Lifestyle Monitor Trend Magazines Lifestyle Monitor Trend Magazines

Lifestyle Monitor Spring Issue 1998

Separating the Youth
We’ve chronicled the attitudes and behavior of many demographic groups.
Teens vs. Twentysomethings
Juniors (age 16-19) and young twenty-somethings (age 20-24) both “like” to shop for clothing.
P6-1.gif (20434 bytes) Teen Buying: Does Quality Count?
So what’s selling to this age group and why?

Youth Market & Home Furnishings
The sign says “Stay Out! This Means You!” And as you push open the door you suddenly understand why.
Battle of the Sexes?!
Thirty-six percent of males agree that it is ‘important... to dress to fit in with (a) crowd because (they) do not want to look out of place’ while 30 percent of women agreed.
Barometer Scoreboard
measuring and summarizing responses to questions relating to a single subject allowing us to track how customers’ attitudes
and behavior.

 

 




 

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