COTTON GROWER MAGAZINE - January 2008

If you didn't watch the Macy's Thanksgiving Day Parade, you literally missed a cornucopia of advertising on the naturalness of cotton.

A cotton-themed float rolled down Broadway decorated with Cotton Incorporated's new "Natural" trademark, which is now being offered to retailers and brands to help them market 100% cotton products.

"Our float stood out thanks to a giant horn-of-plenty, overflowing with fall's favorite fruits of harvest," said Paula Rosario, Cotton Incorporated's vice president, Consumer Marketing — Strategic Alliances.

On top of the float, Cherokee Nation Youth Choir members were dressed in traditional tear-cotton attire (crafted garments featuring the tearing of fabric by hand), singing songs of the season in the Cherokee language.

Cotton Incorporated also had street teams located throughout Manhattan early Thanksgiving morning distributing cotton flannel ear warmers to spectators of the parade. "To participate in such an iconic American experience such as the Macy's Thanksgiving Day Parade was a natural choice, as cotton is America's favorite natural fiber," Rosario added.