Personal Care cotton and your consumer

The Power of Cotton
With the multitude of products in the personal care segment,
how do you differentiate your products from the competition?

Women agree what's important when purchasing feminine hygiene products ... and cotton delivers**.

Women value cotton's quality and comfort

*Study conducted by Mills Consulting Group, GA 1000 females between 18-49 years of age were interviewed.

**Study conducted by W5 and Cotton Incorporated. 2410 respondents total, 800 men and 1610 women, targeted for representation consistent with US Census statistics, were interviewed via an online survey.

® The Seal of Cotton is a trademark of Cotton Incorporated.

Consumers...

...think cotton feminine hygiene products are*:

• comfortable
• better for skin
• non-irritating
• natural
• soft

...prefer cotton over other fibers for feminine hygiene*:

...have the following beliefs about personal care products labeled with the Seal of Cotton trademark*:

• 92% identify the product as cotton
• 66% believe it to be better quality
• 59% expect to pay more
• 57% are willling to pay more

... agree feminine hygiene products that feature the Seal of Cotton trademark will have better**:

• 72% Softness
• 68% Comfort
• 65% Absorbency
• 65% Prevents skin irritation
• 65% Breathability

Consumers believe natural fibers to be extremely safe for the envrironment. In fact, 90% of consumers surveyed rated cotton as the safest fiber for the environment, much safer than rayon and oil based synthetics. Study conducted by Bellomy Research, 2000 respondents, men and women aged 18-54, were interviewed via an internet based survey.