Adult Incontinence cotton and your consumer
Cotton is the consumer's choice for comfort in adult incontinence products.
Consumers agree on what's important...but they are only moderately satisfied with their current products*:
73%
of consumers are interested in incontinence products made with cotton.*
73%
of consumers are interested in incontinence products made with cotton.*
Two thirds of consumers believe
that incontinence products with cotton will
be more comfortable and breathable and
prevent irritation due to cotton's natural
hypoallergenic properties.*
Nearly half of respondents believe adding cotton to incontinence products will increase the absorbency, improving a critical performance feature for incontinence products.*
Nearly half of respondents believe adding cotton to incontinence products will increase the absorbency, improving a critical performance feature for incontinence products.*
Cotton is the consumer's choice for comfort in adult incontinence products
*Cotton Incorporated's research on adult incontinence products was conducted by New Marketing Network, Inc. 845 men and women aged 55+ who experience incontinence regularly and who are decision makers for incontinence products participated in this on-line survey.
**Study conducted by W5 and Cotton Incorporated. 2410 respondents, men and women, targeted for a representation consistent with US Census statistics, were interviewed via an online survey.
®The Seal of Cotton is a trademark of Cotton Incorporated.
**Study conducted by W5 and Cotton Incorporated. 2410 respondents, men and women, targeted for a representation consistent with US Census statistics, were interviewed via an online survey.
®The Seal of Cotton is a trademark of Cotton Incorporated.
Cotton Fans...
...are the 52% of consumers surveyed who are extremely interested in incontinence products made of cotton*....agree that cotton will improve important product performance features*:
-
• 82 % Comfortable
• 81% Prevents skin irritation
• 79% Breathable
• 65% Absorbent
• 52% Prevents leaks
The Seal of Cotton trademark signifies some key incontinence product attributes**:
Consumers believe natural fibers to be extremely safe for the envrironment.
In fact, 90% of consumers surveyed rated cotton as the safest fiber for the environment, much safer than rayon and oil based synthetics. Study conducted by Bellomy Research, 2000 respondents, men and women aged 18-54, were interviewed via an internet based survey.