Baby Care cotton and your consumer
The Power of CottonParents believe these product features are highly important
when purchasing baby wipes and diapers ... and cotton delivers**.
Wipes
-
• 95% Prevents skin irritation
• 94% Softness
• 94% Quality
• 85% Absorbent
Diapers
-
• 95% Protects against leaks
• 94% Prevents skin irritation
• 92% Comfort
• 89% Breathability
Cotton is the parent's choice for baby care
*Study conducted by A.C. Nielsen. 500 mothers with children aged 5 or under, who had purchased baby wipes within the last 3 months were interviewed.
**Study conducted by W5 and Cotton Incorporated. 2410 respondents total, 800 men and 1610 women, targeted for a representation consistent with US Census statistics,were interviewed via an online survey.
® The Seal of Cotton is a trademark of Cotton Incorporated.
**Study conducted by W5 and Cotton Incorporated. 2410 respondents total, 800 men and 1610 women, targeted for a representation consistent with US Census statistics,were interviewed via an online survey.
® The Seal of Cotton is a trademark of Cotton Incorporated.
Consumers...
...agree on the benefits that cotton delivers to baby wipes*:-
• 94% Soft
• 91% Natural
• 90% Absorbent
• 84% Prevents skin irritation
...prefer cotton over other fibers for baby care*:
...have the following beliefs about baby wipes labeled with the
Seal of Cotton trademark**:
-
• 63% Prevents skin irritation
• 74% Softness
• 72% Comfort
• 59% Strong
...have the following beliefs about diapers labeled with the
Seal of Cotton trademark**:
-
• 75% Softness
• 72% Comfort
• 66% Breathability
• 61% Prevents skin irritation
...believe products with the Seal of Cotton trademark are more attractive*:
Consumers believe natural fibers to be extremely safe for the envrironment. In fact, 90% of consumers surveyed rated cotton as the safest fiber for the environment, much safer than rayon and oil based synthetics. Study conducted by Bellomy Research, 2000 respondents, men and women aged 18-54, were interviewed via an internet based survey.