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Menswear LifeStyle Monitor™ Articles |
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BLENDING: - a little coziness into the new cotton sweaters for fall Ah, fall. August is winding down, and soon the withering heat and oppressive humidity will give way to golden leaves twirling to the ground and smoke from a burning fireplace drifting through the air. Time to throw on a sweater!
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THE BOTTOM LINE: - increased selection grows men's underwear market Viewing the latest underwear selection, the eyes see sparkling bright colors, studded embellishments, low-rise styles and thongs. And this isn’t the Victoria’s Secret fashion show. It’s what’s happening in spring ’08 men’s underwear. 2(x)ist’s Jason Scarlatti, creative director, says men’s underwear is “finally” trending toward fashion.
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TERM LIMITS: - green is apparel’s gray area The 2008 Presidential Election is still months away, but consumers are already casting their votes on a wealth of quasi-political issues. Take the collective eco-consciousness, recently raised to new heights by a high volume of green marketing messages. The importance of individual contributions to the environment is clear, but the nomenclature used to rate a garment’s green-ness remains murky to most consumers. These term limits have resulted in shoppers electing to buy based on price and natural instinct.
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ACTIVE DUTY: - men prefer cotton’s feel, features when working out Frank was a little apprehensive when he first walked into the recently opened New York Sports Club in Clifton, NJ. It had been a few years since he’d gone to a gym, and this one looked serious. The place is huge by any standard, loaded with gleaming equipment, rows and rows of cardio machines—and members who seemed to be intimately acquainted with all of it.
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NET GAINS: - faster features & speedier check-outs increase internet sales
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CELEBRATING CORDUROY: - soft cotton cords complement crisp autumn days Yesterday marked the third annual meeting of the Corduroy Appreciation Club. As decreed by the 1,000-members strong organization, the resemblance of 11/11 to the fabric’s parallel wales make it the ideal date for the club’s yearly gathering. At last night’s event, sponsored by Cotton Incorporated, designer Duncan Quinn received an award for his innovative work using the “cord du roi.” If you missed this international celebration, fear not — there is enough chill in the air and newness in the category to extend the celebration well past spring.
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SUPPLYING THE DEMAND: - denim popularity continues at all market levels Even though the early part of this year had some people stoking the argument that denim had reached the saturation point — and men would be looking for the next big thing in bottoms — the truth is, the jeans movement continues, at all price levels.
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