Cotton Incorporated’s involvement with green marketing has revealed a simple but important point; according to the Lifestyle Monitor™ research, while consumers primarily want apparel that’s fashionable, they view environmentally-friendly attributes as beneficial. To highlight it, Cotton Incorporated is now running three new consumer magazine ads created by the company’s agency of record, DDB Worldwide.

The new ads, shown here, showcase the Natural™ trademark and continue the series’ hangtag design theme. The campaign premiered in Shape, Family Circle and Life & Style, and will run in consumer publications throughout the end of the year, including Cosmopolitan, Glamour, Marie Claire, Lucky, In Style, Elle, Real Simple, Hallmark, Good Housekeeping, Redbook, Family Circle, Parents, Self, In Touch and People. The ads reach 87% of the targeted audience, women 18-34.

The Natural™ trademark appears in both trade and consumer print advertising, and is also featured in a new television commercial promoting cotton’s eco-friendliness. Cotton Incorporated is also making the trademark available as a marketing tool to retailers and brands wishing to promote their 100 percent cotton products. The trademark was developed to reinforce Cotton Incorporated’s commitment to sustainability, and the message to consumers that apparel made of cotton is the best natural choice.

DDB Worldwide Communications Group Inc is the fourth largest consolidated advertising and marketing services global network and the most awarded agency network in the world, according to Creativity magazine 2006.